In the modern world, where the advent of the internet has brought with it a dramatic change in the behaviour of consumers, nearly anything can be achieved online. With the expansion and increasing sophistication of websites, online software, and safe and secure methods of accepting credit card payments over the internet, over 95% of consumers in the western world have purchased something online. This trend is bound to continue as it affords people the luxury of browsing for and purchasing products and services in the comfort of their own home, at a time that suits them. Now they don’t have to drive down to the mall during rush hour traffic to fight their way through the crowds only to find that what they were after is not in stock… they can simply do this all online while enjoying a hot drink in front of the computer.
The change in consumer behaviour, trending toward the online environment, is affecting all types of industries and businesses. Products are physical and can easily be transported; these have had a natural relationship in the online store environment where the consumer understands what they are purchasing, how much it is going to cost and when it is going to be delivered. One the other hand services have provided much more of a challenge to business, however the changes in consumer purchasing behaviour is permeating every aspect of the global marketplace, with the demand for the ability to carry out other transactions in addition to physical products is driving organisations to make this become a reality.
One key example of this innovation is the process of trademark application. Traditionally, this is a procedure that could only be completed in person in the typical downtown office. The process was not only lengthy but expensive, with many frustrations and delays in the process resulting from a manual process. Not anymore. There are now reputable and experienced businesses that specialise in the trademark applications that have invested in their online presence and website functionality to allow the whole trademark application process to be completed online.
With a few clicks of the button, you are able to register the business name, brand products, services or intellectual property to be protected and the classifications under which these will fit. Professional consultants will then work with you to provide advice as to the best categories and processes of achieving the level of protection required through the trademark application process. With their wealth of experience in trademark application, they are able to reduce frustrations and the timeline for successful completion. With a streamlined process and the utilisation of the internet to bring the trademark application process to you, there are also considerable savings to be made when compared to the traditional route.